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Marketing event celebrates one year since the brand’s Infallible Fresh Wear Foundation went viral on TikTok.
March 22, 2022
By: Melissa Meisel
L’Oréal Paris hosted an “Infall-A-thon” consumer pop-up at The Grove in Los Angeles on March 19, 2022 to mark one year since the brand’s Infallible Fresh Wear foundation went viral on TikTok. The all-day event consisted of a rotating lineup of live performances from top TikTok creators, makeup masterclasses and product giveaways. The foundation is well known for its weightless powder texture and full coverage. According to the company, the makeup imparts a natural, matte finish that looks fre...
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